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Specialist in Driving FMCG Growth


Markets Launched


Retailers Launched


Doors Launched

Our Retailer Network

Connecting FMCG brands with their ideal retail partners around the world.

Acting as a turnkey extension to your current BD team, we leverage the power of established relationships to reduce the time it takes you to reach a sale and expand your brand’s distribution globally – all without the challenges of building a team on the ground locally.

Lead Gen Services

Cultivating contacts and building contact lists across your ideal retail partners.

Outreach Strategy

Having met with the world’s largest retailers, we know what it takes to resonate with them.

Retail Engagement

Utilising our battle-tested techniques to book calls with retailers around the world.

Our Approach


Strategy Session

The first step is always to connect with our clients and understand their top priorities and goals for the coming 12-18 months. Once this has been established, we then work together to build a list of priority retailers, channels, and markets we believe to align with these goals.



From here, we begin to implement the strategy we developed together and build out a list of contacts across the relevant retailers. Complete access is provided to these lists and they are updated weekly.


Outreach Execution

Active outreach begins soon after, and as we begin to make contact, we connect you with the buyers directly, ensuring you have complete visibility across all communication.

We grow your business

We grow your business

We grow your business

We grow your business

We grow your business

We grow your business

We grow your business

We grow your business

We grow your business

We grow your business

We are experts in sales growth.


Our purpose is to help consumer goods brands reach the masses.

Years of experience of working closely with brands have made us experts in sales growth, sales strategy, new business development and international expansion.

Every brand is different and we do not believe in a ‘one size fits all’ approach to business. We actively work alongside you to build a custom approach that suits your brands size, budget and goals.

About Icon

Since starting in consumer goods two and a half years ago, our team has continually refined our approach to outreach.

Having actively engaged with leading retailers around the world, we have learnt a thing or two about the do’s and don’ts of pitching retailers.

We have progressed from working within brands to working with brands to help take their products to the next level. Utilising a network of existing relationships while continually forming new partnerships, we believe we are in a prime position to help your brand excel.

Why Icon?

  • Save yourself time, allowing you to focus on high value tasks.
  • Increase your sales and distribution, both domestically and internationally. 
  • Gain support in developing and deploying expansion strategies.
  • Increase your margins and see a significant return on investment.
  • Plug straight into our global network.

Let's Have a Chat

    Grow your business with Icon Outreach.

    We have a proven track record of helping businesses grow with our tailored outreach strategies.